Just in time for Max Factor's 100th anniversary, by the year 2010 P&G will phase out the makeup brand in the U.S. in hopes to make more pocket money for CoverGirl. Though Max Factor products will still be available overses where its sales are the strongest, I'm sad to bid farewell to one of America's most wallet-friendly makeup brands. It seems like Americans are opting for more of CoverGirl's easy, breezy, down-to-earth look (a la Drew Barrymore) than the straight-off-the-runway look (like Max Factor spokesmodel Giselle Bundchen), which happens to be more appealing for Europeans. If you're a Max Factor fanatic, it's time to stock up!
Photo: Max Factor
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